Learn Social Media Marketing

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Course sections

Section 1

Introduction

Your small business needs social media

Section 2

Understand Social Media Marketing

Social media definitions

Understand the big social networks

Use social media to listen to your customers

Add social media to your marketing mix

Understand Social Media Marketing Quiz

Section 3

Develop Your Strategy

Set your social media goals

Understand your customers social media habits

Craft a social media policy

Create a social media plan

Build your social media team

How to make time for social media

Develop Your Strategy Quiz

Section 4

How to Publish Shareable Content

Tips for creating shareable content

Use social media to build customer relationships

How to measure social media success

How to conduct an A B test

How to Publish Shareable Content Quiz

Section 5

Conclusion

Introduction

Exercise Files

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Introduction Your small business needs social media

Understand Social Media Marketing Social media definitions