Courses For Global Women Network
Learn Social Media Marketing
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Course sections

Section 1
Introduction
1
Welcome
2
Your small business needs social media
3
Exercise Files
Section 2
Understand Social Media Marketing
1
Social media definitions
2
Understand the big social networks
3
Use social media to listen to your customers
4
Add social media to your marketing mix
5
Understand Social Media Marketing Quiz
4 questions
Section 3
Develop Your Strategy
1
Set your social media goals
2
Understand your customers social media habits
3
Craft a social media policy
4
Create a social media plan
5
Build your social media team
6
How to make time for social media
7
Develop Your Strategy Quiz
1 questions
Section 4
How to Publish Shareable Content
1
Tips for creating shareable content
2
Use social media to build customer relationships
3
How to measure social media success
4
How to conduct an A B test
5
How to Publish Shareable Content Quiz
1 questions
Section 5
Conclusion
1
Next Steps

Develop Your Strategy

Craft a social media policy

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Develop Your Strategy Understand your customers social media habits
Complete
Develop Your Strategy Create a social media plan